WELLNESS STORIES
Wellness Stories is a digital content series created for Westin Hotels & Resorts, one of Marriott Bonvoy’s 30+ brands. The series follows wellness influencer Raymond Braun and six running companions as they tackle the Abbott World Marathon Majors, highlighting human resilience in the face of adversity.
The series debuted with a longform interactive article and two shorter pieces. The main article introduces Westin’s partnership with the Abbott World Marathon Majors and Raymond Braun. It features an asymmetrical layout enriched with animations, videos, race infographics, and illustrated pull quotes. Shortform articles cover individual marathon major and Braun’s running companions, featuring custom photography, race details, runner bios, and embedded social posts.
[VISIT LIVE SITE]
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AWARDS
2024 HSMAI Adrian Awards - “Best of “Category, Gold Award, Integrated Campaign – Influencer Marketing
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ROLELead Designer (art direction of visual identity | presentation to stakeholders | wireframes | visual designs | UX/UI | prototyping | no-code build | QA)