MARRIOTT BONVOY TRAVELER
Since its launch in 2017 and substantial growth, Marriott Bonvoy Traveler, the award-winning online magazine and editorial voice of Marriott Bonvoy, underwent a comprehensive refresh in 2024. Led by Traveler’s Editorial team, Marriott’s Content Design team, and development partner Deloitte, the transformation included a complete overhaul of the site’s infrastructure, visual identity, and user experience. A new design system was established, seamlessly integrating Marriott Bonvoy’s brand with Traveler’s new premium editorial style. Additionally, a scalable modular system was introduced to enhance multimedia capabilities.
The redesigned pages feature impactful imagery, updated illustrations, and new media formats, including videos and GIFs—all aimed at improving user experience and content discoverability.
[VISIT LIVE SITE]
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ROLELead Designer (art direction of visual identity, user experience, site component library | wireframes | mockups of site components | visual designs | directed development team during build process | iterative optimizations | QA)